AI × Product Design × Growth

Kyla is a health-risk platform powered by a Bayesian network — one I co-founded in 2018 — well before transformer-based LLMs and generative AI became mainstream — to impact long-term health in our clinical population.

The design challenge at Kyla was not just in building the risk engine - but in designing the layer between a probabilistic model and a human being making decisions about their health - without causing panic, false reassurance, or over-reliance on the system's outputs.

I built an attribution infrastructure that tied campaign spend through to delayed insurance reimbursements - assigning full patient revenue back to the campaigns that drove it, weeks after acquisition. Campaigns, landing pages, booking flows, review generation, and payment optimization, all tracked as a single funnel.

At LivingSocial, I led creative and growth design across mobile and web - rethinking acquisition flows, onboarding, and deal presentation to drive conversion at scale.

From founding an NLP-driven news parser — built a decade before generative AI became mainstream — that I pitched on stage at LAUNCH Festival, to award-winning interactive sections for ESPN.com and bid-winning brand engagement - I don't just design, I create unique and effective systems.