LivingSocial
creative director
advertising / acquisition


Results  /
+41% - Mobile conversion rate
+16.8% - Web conversion rate
+43% - Net Revenue Per User
+50% - Mobile NRPU
- Created winning-ad pipeline
- Localized for 20+ countries
- Email optimization framework

GROW FAST BUT GROW SMART


PROBLEM
Getting users is important but getting users who don't contribute to your KPI may cause more harm than good. I learned how to identify valuable sources and how to extract the most value.

SOLUTION
- Planned and executed multi-million/mo. email, mobile and web ad campaigns and showed their positive impact.
- Optimized new and return user acquition funnel through data-driven and iterative design methodology.

RESULTS
Mobile conversion rate increased 41%. Landing page CVR increased 16.8%. Landing page optimizations led to Net Revenue Per User increase of 43% (50% for mobile users.)


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