GROW FAST BUT GROW SMART

PROBLEM
Getting users is important but getting users who don't contribute to your KPI may cause more harm than good. I learned how to identify valuable sources and how to extract the most value.

SOLUTION
- Planned and executed multi-million/mo. email, mobile and web ad campaigns and showed their positive impact.
- Optimized new and return user acquition funnel through data-driven and iterative design methodology.

RESULTS
Mobile conversion rate increased 41%. Landing page CVR increased 16.8%. Landing page optimizations led to Net Revenue Per User increase of 43% (50% for mobile users.)